We partnered with the historic Auditorium Theatre in Chicago to refresh its visual identity while honoring its rich architectural and cultural legacy. The project included a full redesign of the logo, a new brand system with updated typography, color palette, and graphic language, and the introduction of motion design to bring the brand to life across digital platforms. We also worked closely with the theatre’s marketing team to apply the refreshed identity across seasonal campaigns, donor communications, and promotional materials — creating a brand experience that feels both timeless and forward-looking.
Creative process & Inspirations
Executions & Brand motions
Brand Sizzle Reel