As GREENIES expanded into dry dog food, I was tasked with creating a key visual that clearly communicated its 5-in-1 nutrition benefits that they can print on the package. The goal was to support the brand’s evolution into a cross-species health and wellness leader—building on its trusted reputation for effective, natural, and pet-loved products. The visual direction balanced science-backed care with a wholesome, approachable feel, helping position GREENIES dry food as both functional and enjoyable for pets.
Final Visual
For this key visual, the goal was to strike the right balance between a joyful tone and scientific clarity—capturing the brand’s playful personality while clearly communicating the “Vital 6” nutrition benefits.
I leaned into the bold green color palette and clean graphic elements to create something that felt fresh, friendly, and trustworthy. The layout was kept open and approachable, with subtle playful details that brought in the brand’s energy without distracting from the message.
To emphasize the Vital 6 features, I focused on clear visual hierarchy—using callout lines and a motion-inspired flow to guide the viewer’s eye. The final design feels upbeat and engaging while still grounded in a sense of wellness and care, helping pet parents connect emotionally with the product while understanding its functional benefits.
Creative & Process
Motion Inspiration & Development
Final Visual Animation
To capture GREENIES’ playful and joyful brand personality, I focused on creating motion that felt lively, bouncy, and full of character—while still maintaining a sense of control and clarity. The brand’s bold green palette guided the overall tone, and the movement was designed to feel approachable and fun, reflecting the joy pets bring to everyday life.
I also brought the “kibble” into the animation as a central visual element. It became a playful device that added charm and helped tie the motion back to the product in a tangible way.
To balance the lighthearted tone with a sense of credibility, I introduced subtle structure through clean pacing, and soft easing. This added a layer of precision that nodded to the science and care behind the nutrition. The result was a motion system that felt both engaging and informative—supporting the brand’s goal of making pet health feel natural, effective, and fun.
