For this project, my role was to bring the Greenies brand book to life through motion. I worked closely with the finished design assets provided by the brand team and translated them into animations that aligned with the brand’s playful, approachable personality.
The focus was on staying true to the visual language—using movement to enhance, not overpower, the design. Each motion element was crafted to feel intentional and consistent, from gentle bounces and fluid transitions to pacing that matched the brand’s friendly, playful tone.
The result was a set of motion assets that extended the brand system across digital platforms, reinforcing Greenies’ story while maintaining visual clarity and cohesion.
