For the launch of Greenies Smart Essential, a new pet nutrition product line, I helped bring the brand to life through motion—developing animations for social platforms, logo builds, product highlights, and campaign assets. Working from the brand’s visual guidelines, I created a motion system and style guide to ensure consistency across formats. The result was a flexible, scalable toolkit that supported a cohesive and engaging rollout across all digital channels.
I took a system-based approach to keep all motion assets consistent and cohesive across formats. The brand design team shared a brand book, and I used it to build out storyboards, animations for social media, logo builds, case studies, and other short-form content.
Creative & Motion Development
Assets Development
Having the system in place really sped things up. It made production more efficient, allowed other designers to jump in easily, and helped the brand storytelling stay clear and unified across every output.